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"You have the real potential for creating a powerful and exciting distinction that fascinates, inspires, rewards and engages others to become advocates of who you are and what you offer of value." Genece Hamby
What is Personal Branding?
Every day, everywhere you go and in everything you do, whether at work or at home, you are telling the world about yourself, your values, your goals and your skills. You are defining your personal brand. Your personal brand is composed of the expectations, perceptions and emotions that people associate with you. According to personal branding expert Nick Nichols, your personal brand is the firm impression or fixed image that comes to mind when people think of you. A personal brand is the mental picture that people conjure up when your name is mentioned.
Can you articulate, in 35 words or less, what unique value you deliver to your supervisor? If you answered ‘NO.”, you are among many professionals who aren’t leveraging the power of personal branding to enhance their career. If you can't authentically and clearly explain your value to your supervisor, how can you expect them to understand it and appreciate it?
My most requested keynote is entitled, “Building the Brand Called You: Creating an Indispensable Personal Brand!” Companies are realizing the benefits of helping their employees see themselves as an individual brand.
They are starting to acknowledge that self-realized employees work more efficiently and innovatively and are secure enough in their abilities to welcome teamwork. A personal brand communicates the value an individual brings to the table.
Each of us brings unique gifts and talents that can be used to make valuable contributions in our personal and professional lives. This is why the concept of personal branding works. Developing your own personal brand is not about winning a popularity contest. There's no cookie cutter solution or set of behaviors or theories you can just take over from other successful people. That would not be considered being authentic to your true self. It would be in a sense false advertising because you are pretending to be someone you're not. Being an original ‘You’ is far more valuable than being a first-rate imitation of someone else. Wouldn’t you agree that an original Picasso painting is far more precious than a brand new lithograph of the same painting? Your personal brand must be the product of authentic self-examination, or it simply won’t work.
If you know yourself inside out, your strengths and weaknesses, you can begin to value yourself. You will then be able to articulate your value and effectively demonstrate your skills, attitudes, beliefs, sense of worth, and the breadth of possibilities within you. When you know your strengths and the value of your contributions, you will be able to develop a personal brand that reflects the person you desire to share with the world. Whether it is inspiring others through your servant leadership skills (a leadership philosophy in which the leader serves the people he/she leads by encouraging collaboration, trust, foresight, listening, and the ethical use of power and empowerment), using your communication skills to nail that sales presentation or listen to a troubled family member or friend, or simply demonstrating to colleagues, clients, and superiors just how much more you have to offer, you are building your brand, one action at a time.
Peter Montoya, author of The Brand Called You, describes your personal brand as “a personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that person stands for.” I often use the phrase, “What you see is what you get!” when describing myself. As you consider your own personal brand, work hard to ensure that what people see is what you want them to get.
Success and wealth love action.
Begin the process for attracting phenomenal success and wealth into your life by implementing what you have just learned. Start with these easy three steps:
1) Imagine your business being better by implementing the strategies you just learned.
2) Decide which two or three things you will implement in your business as a result of the information you just read. Identify one thing you plan to do immediately.
3) Act on one strategy you learned within the next 24 hours. Ask someone to hold you accountable. Your success depends on it.
Lethia would love to partner with you on your success journey as you begin working through the steps above. She has prepared a special bundle of resources to help you build a powerful personal brand and attract all of the opportunities and resources you need to be both successful and wealthy. You can access your free gift valued at over $129 by visiting us online at the following web address - http://www.Facebook.com/PersonalBrandingStrategist
As a personal branding and social media strategist, Lethia Owens is passionate about teaching people how to think, work and live powerfully! Lethia is a professional speaker and consultant who enjoys working with enterprising speakers and business owners who want to build a million dollar brand using cutting edge social media marketing strategies. For more information on Lethia Owens International, Inc. please visit http://www.LethiaOwens.com